When life gives you fail, make Demotivational Posters.

The automotive world is chock full of opinions, and the reality is, nobody cares what you think.
So make them laugh.

The poster that launched a thousand others... potentially. [Hummer H2 taken in Yorkville.]

Hyundai shelled out a lot of cash to set up their booth next to Ferrari and Rolls Royce.
And we appreciate the humour value in that.
Good to know the Koreans can laugh at themselves, too.
[Toronto International Autoshow 2009]


What, no truck nuts? And what's with those ricer tail lamps? Even people who like trucks won't take you seriously in that hunk of junk. [Chevy truck in Yorkville]


"Yes," the owner must be thinking. "This will shut up those tree huggers!"
Owner pats self on back. Everyone still thinks they're a twat.
[Hybrid Escalade at Four Seasons in Yorkville]


Yes. The hollowed out car in the scrapyard that has a picture of itself airbrushed on the door also has "The Future of Illegal Street Racing" written on the side.
Ironic. Appropriate. Profound.


Civic driver: "Wtf?!"
[Cayuga raceway, Eurofest 2009]


Big and red, just like the driver.
[Eurofest 2009]